With 41 tracks and 50 collaborations, this XXL project intrigues as much as it entertains. Decryption of this phenomenon made in the Internet.
We saw it invite itself into Twitter trends in the first round of the legislative elections, the hashtag #zzccmxtp is an internet UFO accompanied by an equally grotesque musical project.
41 songs, 50 guests and a very original name. This Friday, Ronare, Pandrezz and KronoMuzik unveiled the Zzccmxtp (read Zizi poop mixtape). On the occasion of this release, BFMTV.com met these three beatmakers, who came to detail the genesis of this new record.
A story inspired by Bigflo and Oli
Born from a meeting on Twitter, the Zzccmxtp is an ambitious musical project imagined by a group of friends: Ronare, videographer, Pandrezzbeatmaker and KronoMuzik, musician and co-creator with Squeezie and Myd of the hit Time-Timea parody of the Romanian band O Zone.
At the origin of the name of this disc, a parody montage on YouTube (called YouTube poop), produced by Ronare who has fun with the piece U.S. too of Bigflo and Oli. In it, one of Bigflo’s couplets is hijacked. The artist then raps: “It’s not just a penis story, it’s also a poo story.”
“It’s a phrase that immediately made us laugh,” says Pandrezz. So much so that these two words become a real gimmick between the three friends:
“We were editing on the networks with zizi and poo. We talked about it all the time. The people who followed us couldn’t take it anymore, but it made us laugh,” says KronoMuzik.
As an evidence, “zizicaca” therefore quickly became the ideal title for this music project born at the end of 2021. A childish name, intriguing and at the same time “protective”, according to Pandrezz.
“The second degree side of this title allows us to hide behind this ‘troll’ label and to be able to experiment without too much pressure. And then it also amuses us to create a real contrast between the funny name at first sight and our music, in the end very professional”, he explains.
An impressive guest list
What characterizes this mixtape is in particular the colossal number of guests – 50 in number – that it includes. At the crossroads of worlds, Zzccmxtplinks together the different mediums of the Internet: YouTube, Twitch, Twitter…
We thus find youtubers such as Squeezie, Antoine Daniel, revealed thanks to his humorous program What The Cut, Patrick Baud, known for his format Étranges Escales or Le Regulation, a channel dedicated to rap.
“The goal was for each person invited to be able to test things and grow on a piece that he or she couldn’t normally do for their own career,” Ronare says.
To be added to this long list of streamers: BagheraJones, Mister MV or Horty. But also music stars: rappers Di-meh, Mister V, Bigflo, Alkapote, singer Zinée and rap journalist Mehdi Maïzi.
“Our ultimate goal was to have Bigflo, because it’s a bit thanks to him that this project was born. The circle is now complete”, adds Ronare. However, the three beatmakers regret the absence of certain artists, including the rapper Jul, who has been asked to do so many times without success.
“Often the refusals we had were because of the title of the mixtape and the image that it could give to the already well-established careers of these artists”, specifies Pandrezz.
“For Jul, we believed in it. At first, we managed to trend the hashtag #juldanslazizicacamixtape on Twitter, which he himself tweeted afterwards. But we never heard back. I think that ‘he must have just come up with the name of the funny hashtag,’ says KronoMuzik.
A “project of musicians and friends””
For each title of the Ronare mixtape, Pandrezz and KronoMuzik imagined a “concept” track, adapted to the invited guest. Result, these 41 very varied universes give birth to a disc more than eclectic. We find there as well hyperpop, rap, as techno or electro.
“It’s above all a project of musicians and friends. We had fun making proposals that we found interesting but also funny to carry out and then invite a lot of people”, says Pandrezz.
A skillfully orchestrated promotion
The Zzccmxtp also owes its popularity to the original communication around the disc thought up by KronoMuzik, Ronare and Pandrezz. At the beginning of March, the three friends launched a first teaser in the form of an RPG video game totally developed by Pandrezz.
In this game, called ZZCC The Legend (sic), the player embodies a character who must meet different personalities in order to get their hands on a mysterious missing mixtape.
“The goal was to introduce all our guests in an original way,” explains Pandrezz.
A few months later, the three artists imagine a second salvo of crazy promotion during which they put on sale pre-orders of the mixtape on CD.
But these discs have a particularity: as specified on the purchase site, “they are all autographed on the CD, by hand, using a sharp object”, except for one, left intact.
This burning process makes “discs unreadable so there’s no way to read them with your CD player, but that’s not a big deal since nobody has a CD player these days”, can we read on the site .
“What I really like with this kind of idea is the irruption of the absurd in people’s lives. We have nothing to lose by doing it, we have fun and on top of that we give back listeners, curious to know if it will work or not, the desire to listen to the CD”, underlines KronoMuzik.
And Pandezz concludes: “We sold almost 100% of the 6,000 presales, which means that we have an audience that follows what we do. Is it because the delirium makes them laugh or because “They trust us musically? I don’t know, I think in the end both answers suit me equally.”